The brief

Ostrel Freight moved about 130 loads a day and tracked them in three spreadsheets. Dispatchers phoned drivers to learn whether a load had arrived. Errors surfaced days later, on invoices.

The route we took

I spent the first two weeks in the dispatch room, watching how people actually worked. The result was one screen: every open load as a row, with the next thing that needs a human highlighted. Everything else stays quiet.

What changed

Delivery errors fell by 31 percent in the first quarter. Dispatchers stopped keeping their own side spreadsheets, and the week-end reconciliation went from a full day to an hour.